Robert Potter is the Managing Director of Atlantic Instruments Ltd. Along with the other Directors, this company has a wealth of experience in IOT standards. As former members of the GS1 committee, they have been active in developing the standards for IOT traceability in Supply chain. In addition to this, the company teaches Compliance and Risk Management, Soc 2, and GDPR Compliance.

The directors of Atlantic Instruments Ltd. have almost thirty years of experience in Business Process Improvement and Tracing solution innovation in a variety of leading companies. They have a wide range of in-depth experience in Telecoms, IT, and Transactional Order Management, Call Centre, Office Operations, Pharmaceutical, Food Manufacturing, Financial Environments, Manufacturing, Construction, & Logistics across many regions and cultures. Being Lean six Sigma Master Black belts their business is run to the highest standards.